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According to GlobalKnowledge’s not too long ago printed report, ‘Source Market Insight: Spain (2022),’ the pandemic’s impression on psychological health has spurred higher demand for health and wellness holidays amongst Spanish travellers. These varieties of journeys vary from spas and rest, to retreats specializing in areas corresponding to food regimen, meditation, and yoga. These holidays ought to assist alleviate stress, nervousness and promote a wholesome physique and thoughts.
Craig Bradley, Travel & Tourism Analyst at GlobalKnowledge, feedback: “As in many other nations across Europe, the pandemic has had a significant impact on the mental health of Spain’s residents. Throughout the lockdowns of 2020 and 2021, many were yearning to travel, socialize and experience the things they enjoy once again. As a result, the increased time spent at home, away from friends, family and work colleagues has forced many Spanish residents to assess their mental wellbeing.”
Within the analysis carried out by GlobalKnowledge’s Q3 2021 Global Consumer Survey, Spanish sentiment was in comparison with an an identical questionnaire accomplished earlier than the pandemic in Q3 2019. The newest survey revealed that demand for health and wellness holidays elevated by 5%, with 13% of Spanish respondents stating they now usually take this sort of trip. This improve is critical for the health and wellness sector and showcases a shift in Spanish shopper tastes in simply two years.
The improve in demand may be linked to the Spanish public’s rising concern about their psychological health. In GlobalKnowledge’s Q2 2021 Global Consumer survey, 29% of Spanish respondents mentioned they had been ‘extremely concerned’ about their psychological health due to the pandemic, whereas an extra 30% mentioned they had been ‘quite concerned’.
Bradley added: “With 2022 set to be a more optimistic year for the travel industry, there is an opportunity for firms to re-engage with the Spanish market, marketing holidays that boost physical and mental wellbeing.”
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