European travel market totters due to lack of Russian tourists

European travel market totters due to lack of Russian tourists

The publish European travel market totters due to lack of Russian tourists appeared first on TD (Travel Daily Media) Travel Daily.

With the EU banning Russian plane from working in its airspace due to Russia’s invasion of Ukraine, these nations are doubtless to obtain only a few Russian tourists this summer time says GlobalData. According to the information and analytics firm, Russia was the fifth-ranked nation globally in phrases of worldwide departures in 2021, with 13.7 million.

According to GlobalData, in 2021, nearly 20% of all outbound and home journeys in Russia occurred within the months of June and July. Additionally, travellers from Russia spent a complete of $22.5 billion in 2021, which put it within the prime 10 supply markets globally for complete outbound vacationer expenditure.

Ralph Hollister, Travel and Tourism Analyst at GlobalData, feedback: “The start of summer usually marks an influx of Russian travellers to warm European sun and beach destinations. However, this will not be the case for many nations that usually welcome Russian tourists every year, which will not do their post-COVID-19 recovery timelines any favours.”

Italy and Cyprus had been within the prime 5 hottest locations for Russians in 2021, which means they’ll doubtless really feel the financial pinch of a fall in Russian visitation. When taking a look at Cyprus, Russian visitation accounted for six% of the overall inbound journeys inside Cyprus’ prime 10 inbound supply markets for 2021. Although this proportion is just not overwhelming, it nonetheless reveals Russia is a crucial supply market for Cyprus. According to GlobalData’s Q3 2021 Consumer Survey, 61% of Russians acknowledged that they sometimes undertake solar and seashore journeys, which suggests Russians will particularly be missed by Cyprus’ fashionable coastal areas, resembling Limassol.

These figures show the significance of Russia as a world supply market for tourism, and one which will likely be sorely missed by many locations that now don’t have entry to these travellers. Their spending energy helped support the restoration of many worldwide locations as travel began to re-open final summer time, as Russian tourists nonetheless confirmed a willingness to travel final 12 months when the pandemic was nonetheless inflicting mass uncertainty.

Hollister concludes: “Although only Italy and Cyprus have been mentioned, the near elimination of Russian tourists traveling to the EU this summer will impact tourism demand across Europe. As a result, post-COVID-19 recovery timelines for many destinations will be extended due to the loss of a major source market.”

The publish European travel market totters due to lack of Russian tourists appeared first on Travel Daily.


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