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Booking.com has launched new analysis, figuring out the main consumer trends set to affect sustainable travel demand in 2022. Insights gathered from greater than 30,000 travellers throughout 32 international locations and territories, reveal a wholesome and rising urge for food for extra sustainable travel choices – however with clear must be met, as the business galvanizes to make these intentions and aspirations a actuality.
Over half (57%) of UK travellers expressed a need to travel extra sustainably over the coming 12 months – up 30% on the firm’s 2021 report – with motivations displaying a collective development in holistic consciousness round making aware selections that positively impression the complete travel expertise. Almost two-thirds (63%) need to have experiences which are consultant of the native tradition, and an extra 55% intention to depart the locations they go to higher than after they arrived, whereas nearly half of all respondents (42%) cited that current information about local weather change has influenced them to make extra sustainable travel selections.
An encouraging 33% of UK travellers say they’ve stayed in a sustainable lodging over the previous yr, with motivations once more displaying breadth of understanding:
- 31% stated they selected it to assist cut back their impression on the surroundings
- Over a fifth (21%) wished to have a extra locally-relevant expertise
- 24% consider sustainable properties deal with the neighborhood higher
There can also be consensus amongst travellers on eager to keep away from busy and over-visited locations, with over 1 / 4 (26%) saying that they selected to travel exterior of peak season and nearly a fifth (19%) selecting to go to a much less in style travel vacation spot over the final 12 months to keep away from overcrowding. To that finish, when fascinated about future journeys 31% stated they’d be prepared to solely travel exterior of peak season to keep away from overcrowding, and 61% revealed that they’d keep away from in style vacationer locations and points of interest to make sure a extra even dispersal of the impression and advantages of their go to. Almost 1 / 4 (22%) would even be prepared to decide on a substitute for their most well-liked vacation spot to assist keep away from overcrowding.
Meeting these must seize demand and drive optimistic impression
As momentum good points on optimistic intent, so too does the alternative for the business to additional efforts in constructing and speaking extra sustainable travel experiences. While consciousness and visibility of extra sustainable stays are growing – 25% of UK travellers affirm they’ve seen a sustainable lodging on an internet travel website over the previous yr and 29% point out they actively search for data on the sustainability efforts of a property earlier than they e-book – there’s nonetheless extra to be accomplished to make sustainable keep choices simpler to search out for everybody.
Of those that didn’t keep in a sustainable lodging over the previous yr, 27% stated they didn’t know they existed and over one in 4 (26%) stated they nonetheless didn’t know discover them. Nearly two thirds (62%) admit that they don’t actively search for the sustainability efforts of a property earlier than they e-book, but when simply accessible, they are saying they’ll assessment it, additional underlining the significance of constructing this sustainability data clear and comprehensible for a broad viewers of travellers.
With 62% of UK travellers intending to remain in a sustainable property at the least as soon as in the coming yr, the potential to bridge the hole between these already in the know and people nonetheless struggling to search out the proper choices is big. Whatsmore, 1 / 4 (25%) of UK travellers say that the sustainability efforts of lodging and transport suppliers play a powerful function in their property and transport selections respectively, with a compelling 55% of respondents saying they’d be extra doubtless to decide on a sustainable lodging – whether or not they had been wanting particularly for one or not.
To assist shoppers make extra sustainable selections whereas empowering properties already making nice strides in their sustainability journey, Booking.com launched the Travel Sustainable Badge in November 2021. A primary-of-its-kind resolution, the badge breaks new floor by acknowledging and speaking the sustainability efforts of properties round the world – with 100,000 lodging globally already acknowledged to this point. Focusing on practices which were chosen for his or her accessibility, simplicity, and excessive impression potential, and verified by impartial business our bodies comparable to world sustainable tourism initiative Travalyst, the badge has been designed as a common instrument to swimsuit the wants of all properties – from an condominium in London or a homestay in India to a resort alongside the Gold Coast in Australia and past.
In addition to the 32 sustainable practices recorded and analysed to tell badge attainment, the firm has since additional expanded the variety of third-party certifications and labels that routinely qualify lodging to obtain the badge. In addition to these formally authorized by the Global Sustainable Tourism Council (GSTC), Green Tourism, and the EU Ecolabel, this now additionally contains Green Seal, Nordic Swan Ecolabel, Green Hospitality Ecolabel, Ibex Fairstay, Fair Trade Tourism, LEED, and Edge.
The Travel Sustainable badge can also be supported by a program of academic elements, designed to assist properties determine and pursue measurable actions that may assist decrease their environmental impression and improve their social impression on the world. From tips about setting an environmental baseline via to tactical recommendation on matters comparable to lowering water and power consumption, program assets are available for all Booking.com lodging companions, no matter stage they might be at.
Danielle D’Silva, head of sustainability at Booking.com stated: “Seeing global travellers further engage with sustainable travel and showing increasing intent to make a positive impact while they experience the world is hugely encouraging – but it’s just the start. We recognize the integral role our partners play in this change and investing in the right products and programs that help them communicate their efforts to an increasingly captive and mindful traveller audience is of critical importance. Together we can move forward on this journey, turning positive intent into more sustainable travel experiences that will drive meaningful change now and into the future.”
The put up Booking.com reveals the consumer trends shaping sustainable travel in 2022 appeared first on Travel Daily.